curriculum

Curriculum

Curriculum Vitae Gianluca Olivieri

Summary and specialities

Experience

Education

Honors and Awards

Summary

Excellent knowledge of all online marketing activities, digital brand identity and communication strategy.

Specialities

Media planning.
Project Management.
Web Marketing, Online Advertising, Web Analytics.
CRM, CMS, SEO.
Affiliation marketing & Online Partnership.
Competitive Benchmarking and Strategy Development
Focus on efficiency.
Negotiating skills.
Initiative to solve problems quickly.
Ability to work multi-task and under pressure.
Solid leadership, planning, and organizational skills.

Vertical Account Manager at Google Italia

- Define vertical strategies and coordinate account plan actions for the Retail sector.
- Managing online marketing strategies with a special focus on the customer’s ROI.
- Setting forecast and managing Info-commerce and e-commerce campaigns.

Senior Account Manager at Google EMEA headquarter

Accounting
- Setting the strategy of distribution on the Google networks, developing online advertising and marketing strategies for businesses in order to optimize the customer’s ROI. Website consultancy, Adwords Editor and Google Analytics specialist.
- Account Management for Italy and Spain Travel and Automotive.

Project management
- Coordinating a team of 23 people for Multi-lingual on-line campaigns: setting daily work-flow, goals, incentives and monitoring of the individual and team targets. Reporting to the management targets and forecasts on a Weekly basis.
- Mentoring and coaching of new hires. Interviewing candidates.

Business Development
- Business Development Coordinator for Online Sales Operation Team (Italy, Spain and Portugal).
-Coordinating 4 person (Account managers and Campaign
Optimizers).
- Data analysis and revenue report to Senior Management. Optimizing the resources efficiency.
- Generated sensible incremental revenues in the first 3 month.

PM at University of Verona

- Responsible for the Planning, communication and management of the “UniTrend” market research within the Verona University.
- Managing resources and workflow.
- Coordinating 8 people, in 4 departments.
- Collaboration with the Massachusetts University to develop a new tool opensource (based on phpESP).
- Data analysis and reporting to the Marketing and General Management.

Area Manager at Microsoft - Praesidium

- Area manager for retails within the Veneto and Trentino areas.

- Responsible of promotion and development of the X-Box brand.

- Merchandising manager for 16 top Tech retailers in Trentino and Veneto.

Business development manager at LOGOS

- Person in charge for promotion, management and sales of events and tours within Trentino Area for Media Logos (Milan, Italy

Fitzwilliams Institute of Dublin

MB, Digital Marketing and Advertising, 2007 – 2008

University of Verona

Master in Marketing and communication, 2005 – 2006

Dissertation: "Internet Marketing: a sperimental market Research Online".
Final Mark: 110/110 Cum Laude

University of Verona

Degree in Business Administration, Economics, 2001 – 2005

Dissertation: "Quality into University: comparing European Models".
Final Mark: 107/110

Universitat de Valencia

Administración y Dirección de Empresas, Economics, 2003 –2004

- Award for Outstanding contribution to Sales team, awarded by Google EMEA inside sales Team, 2007

- Degree of the year, awarded by University of Verona, 2006

- Scholarship won for Spain (2003) and Brasil (2006)

- Advanced Excell, New Horizons Courses, September 2007

- Project Management, Google, September 2007

- Google AdSense Certification, October 2007

- GAP Exam (Google Advertising Professional), mark: 87,1%, January 2006

- Advanced Excel, New Horizons Courses, September 2007